Coaching & Development

Building a Better Coaching Strategy in 5 Easy Steps

Discover how to make coaching more impactful to enhance team performance, foster growth, and create a thriving workplace environment.


Coaching isn't just a buzzword, it's the secret sauce behind high-performing teams and thriving workplaces. But let's face it: many managers feel more like firefighters than coaches, constantly putting out fires instead of lighting the way forward. If that sounds familiar, you're not alone.

At McQuaig, we've seen firsthand how a structured coaching approach can transform not only individual performance but also team dynamics and organizational culture. Let's delve deeper into how you can make coaching a natural and impactful part of your leadership style.

Step 1: Build awareness by starting with the whole person

Effective coaching begins with understanding who your employees are—not just what they do. This means recognizing their strengths, motivations, and areas for growth. Tools like the McQuaig Word Survey can provide valuable insights into an individual's natural temperament, helping you tailor your coaching approach to each person's unique profile.

Remember, coaching the "whole person" involves considering factors like values, attitudes, and communication styles. By doing so, you create a foundation of trust and understanding that makes coaching more effective and meaningful.

Step 2: Ask powerful questions to facilitate self-discovery

Coaching isn't about having all the answers; it's about asking the right questions that lead employees to their own insights. Open-ended questions encourage reflection and ownership, fostering a growth mindset. For example:

  • "What challenges are you currently facing?"

  • "How do you see this situation impacting your goals?"

  • "What steps can you take to move forward?"

These questions not only promote self-awareness but also empower employees to take initiative in their development.

Step 3: Offer constructive feedback that focuses on growth

Feedback is a cornerstone of effective coaching, but it must be delivered thoughtfully. Aim for feedback that is:

  • Specific: Clearly describe the behavior or outcome.

  • Timely: Provide feedback close to the event for relevance.

  • Balanced: Highlight strengths while addressing areas for improvement.

For instance, instead of saying, "You need to improve your communication," try, "In yesterday's meeting, I noticed some key points weren't addressed. How can we ensure all critical topics are covered in future discussions?"

This approach encourages dialogue and development rather than defensiveness.

Step 4: Champion their development and celebrate progress

Recognizing and celebrating progress reinforces positive behaviors and motivates continued development. Whether it's acknowledging a successfully completed project or improved collaboration, taking the time to celebrate achievements fosters a culture of appreciation and growth.

Moreover, championing your employees means advocating for their development opportunities, providing resources, and supporting their career aspirations. This investment in their growth not only boosts morale but also enhances retention and performance.

Step 5: Create accountability by turning insight into action

Coaching without follow-through is just a conversation. To ensure progress sticks, it’s essential to turn ideas into clear, measurable actions. Work with your employee to co-create specific development goals, timelines, and check-in points.

This step isn't about micromanaging—it's about helping employees build confidence by tracking their own growth. Whether you're using a shared doc, a coaching plan template, or a tool like McQuaig Maven to guide goals and insights, the key is consistency.

When employees know they’ll be supported and held accountable, growth becomes more intentional—and more likely to last.

Integrating coaching into your daily routine

Making coaching a consistent part of your leadership approach doesn't require grand gestures. Simple practices like regular one-on-one meetings, informal check-ins, and open-door policies can create ongoing opportunities for coaching conversations.

Additionally, leveraging tools like McQuaig Maven can provide real-time, personalized coaching recommendation, making it easier to support your team's development effectively.

Final thoughts

Coaching is more than a managerial task, it's a commitment to your team's growth and success. By building awareness, asking powerful questions, offering constructive feedback, championing progress, and promoting accountability you create an environment where employees feel supported and empowered.

Remember, effective coaching doesn't happen overnight. It requires intentionality, practice, and a genuine investment in your people's potential. But with the right approach and tools, you can transform coaching from a daunting duty into a rewarding aspect of leadership.

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