June 11th marks the inaugural World Franchise Day, a global celebration of the people, brands, and businesses that drive franchise success. From neighbourhood favourites to international powerhouses, franchises bring innovation, community connection, and job creation to life in every corner of the world. Today, we raise a toast to the franchisors and franchisees who keep the spirit of entrepreneurship alive—day in and day out.
But running a franchise isn’t just about brand logos and menu consistency. Behind every successful location is a network of thoughtful, strategic decisions about people. Because, let’s be honest, a franchise’s strength lies in its people. And that’s where tools like McQuaig come in.
Franchising is about replication—but that doesn’t mean every unit is identical. Each location is shaped by its people: the franchisee, their team, and their leaders. Selecting the right partners, building strong leadership pipelines, and maintaining consistent brand values across multiple units is no small feat.
At McQuaig, we know how important it is to get those talent decisions right from the start. Our suite of assessments helps franchisors and franchisees make smarter, data-backed hiring and development decisions that scale.
Whether you're onboarding a new franchise partner or developing your next generation of leaders, the right insights can mean the difference between simply opening doors and building a thriving business.
Read More: Build stronger teams by understanding personality differences
Franchise systems face some unique challenges:
Selecting franchisees who actually live the brand values
Ensuring consistent leadership across regions
Supporting underperforming locations in a proactive, objective way
Planning for leadership succession without guesswork
McQuaig addresses these head-on. Here’s how:
Select stronger franchisees with assessments that measure alignment to brand culture, business acumen, and leadership potential.
Build governance the right way by selecting advisory board members based on core competencies—not convenience or tenure.
Support leadership development across units using tools like 360s, personality profiles, and coaching plans.
Address performance issues thoughtfully using data that adds clarity—not conflict—to sensitive conversations.
With scalable insights, franchisors can support individual units and the entire network more consistently, no matter how many locations they grow into.
Read More: Build a leadership pipeline that supports internal mobility
On World Franchise Day, we’re not just celebrating business models. We’re celebrating the franchisees who took a leap of faith. The team members who bring the brand to life every day. The leaders who coach, problem-solve, and grow. And the franchisors who keep the engine running behind the scenes.
We’re proud to work with franchise systems across Canada and beyond, helping them build stronger, smarter teams using the power of psychometric assessments and AI-backed insights. Whether it’s through onboarding support, team development, or franchisee selection, McQuaig is here to help franchise networks thrive.
Happy World Franchise Day! Here’s to the people, partnerships, and possibilities that make franchising such a powerful force in today’s business world.