Employer brand

Do startups need an employer brand?

From startups to billion-dollar agencies, having a strong employer brand has become increasingly important. Just as consumers search for products and services from their favorite businesses,...

Consumer and employer branding: How do they work together?

The idea of a brand is not a foreign concept. When someone says, "What do you think about Nike?" you probably have an answer. That opinion is one that has been formed by information gleaned from...

5 employer brand metrics you should be tracking

Having a strong employer brand can set your organization apart from the competition. Your brand represents your company culture and values as it is viewed by your current and former employees....

Tweets and hearts: What’s your social media recruitment strategy?

The modern world has grown accustomed to using social media to share every aspect of life, from personal to career. It has also provided a way to collect more information about individuals, which...

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